While the real economy may be real time and on-demand for businesses, entrepreneurs are not keeping their relationships on the same wave.
Majority of networking needs in today’s business arise from emergencies. You’re in a tight spot so you reach out to someone to connect you with someone that could help you take care of the pinch you’re in.
But this actually counterproductive. Considering how important your network is to your business, regular and steady communications are what will win you the race. Remember the saying “Out of sight, out of mind”?
Now, while the real economy may be real time and on-demand for businesses, entrepreneurs are not keeping their relationships on the same wave. Here are three networking tips that will help propel your business:
Brainstorm a contact list: This is a list of people you should be sharing the highs and lows of your entrepreneurial journey with. The point of this is to spend some time thinking about the people you want on this list and then assembling all that contact information on a platform or tools that you’ll actually use. (Think FB private groups, Google+, MailChimp email lists etc.)
Establish a communications schedule: If you are wondering when would be right to reach out to the members of your network on a regular basis, only you can answer that. But here is something that could help: Think about the people in your network and what time of day is best for them to receive your message. Once you’ve decided when to send out your updates, you have to stick to it for it to be effective — no matter what.
What’s your message?: While keeping in mind that your recipients are also human beings with their own urgencies and priorities, be sure to craft a message that makes its easy for your recipients to want to help you. Balance that with the aim of educating, informing or delighting your audience.
Bonus: the big takeaway from these tips is that the trust and respect you build by maintaining regular contact with your network grows over time, especially when you show you value their time as well as their guidance. Happy hunting!