Organisers of the upcoming 2016 edition of the Africa Magic Viewers Choice awards have added three new categories to the already existing categories.
Three new categories have been added to the already existing AMVCAs categories.
The three new categories for the upcoming edition are 'the best East African Movie', 'the best Southern African Movie' and 'the best West African movie.'
The announcement was made at Sarova Stanley Hotel in Nairobi, Kenya, during an event where a panel of representatives from M-Net West and East Africa discussed preparations for the 2016 Africa Magic Viewers’ Choice Awards (AMVCAs) with East African filmmakers and members of the press.
The panel included the Regional Director, M-Net West Africa, Wangi Mba-Uzoukwu, the Channel Head, Maisha Magic East, Margaret Mathore and the Public Relations Manager for MultiChoice Tanzania, Barbara Kambogi.
"The purpose of today’s session is to inform all stakeholders in the East African film and television industry of entries for the 2016 edition of the AMVCAs.
"This is particularly important, given that we have new categories for next year’s edition, and have also eased the entry process so that filmmakers across the continent can send in their works.
"For the upcoming edition, there are three new categories which are the best East African Movie, the best Southern African Movie and the best West African movie.
"All these are voting categories, and will exist side by side with the best overall movie in Africa. This is indeed an exciting opportunity for East African filmmakers to not only submit their films, but also actively contribute to the retelling of the East African story through their craft," Mathore said, making the announcement.
Also at the event, Njoki C. Muhoho was named as the new head judge for the 2016 edition of the Africa Magic Viewers’ Choice Awards (AMVCAs).