Late actress named the new face of Max Factor

Late American actress, Marilyn Monroe, has gotten a posthumous endorsement, 52 years after her death.

Marilyn Monroe was today, Monday, January 5 announced by popular cosmetics company, Face Factor, as their “global glamour ambassador”. As an ambassador, the beauty’s images will be used as part of the company’s 2015 advertising campaigns

The adverts will focus on the role that make-up had in transforming the late actress into the Hollywood legend and sex symbol that she is remembered for today. The brand says that it was their then-president Max Factor Jr who was responsible for Marilyn Monroe trademark look in the 1940s.

"Marilyn made the sultry red lip, creamy skin and dramatically-lined eyes the most famous beauty look of the 1940s and it’s a look that continues to dominate the beauty and fashion industry. It is the ultimate look that defines glamour – nothing else compares," the company’s global creative design director, Pat MaGrath explained in a statement.

Marilyn Monroe born Norma Jeane Mortenson was an American actress, model, and singer, who became a major sex symbol, starring in a number of commercially successful motion pictures during the 1950s and early 1960s. In the decades following her death, she has often been cited as both a pop and a cultural icon as well as the ideal American sex symbol. In 2009, named her No. 1 in Film's Sexiest Women of All Time.

According to data conducted in late 2014, the late American star has the tenth most expensive autograph of any deceased celebrity and also one of the highest paid dead celebrities in the world.

The money made from the endorsement deal will go to her estate.