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Justin Bieber's egging victim, Jeff Schwartz, has demanded a whopping $1million from the pop star.

This, according to TMZ, is a fee for destroying his (Schwartz) reputation as an online auto industry leader.

The report further hinted that sources close to the situation say Schwartz feels he's known everywhere as the guy Bieber egged and spit on.

Shwartz further said that aside the verbal abuse on his wife and daughter, the occurence has damaged the reputation he's built up over 20 years in car sales media software.

This is coming after Bieber had allegedly tried settling Schwartz with a sum of $80k.

After turning down the offer, Bieber's people told Schwartz to pound sand, so he filed suit this week.

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