Joey’s Monday Musings Amber Rose was bad for D’banj

Amber Rose has visited Nigeria…that’s what the history books will write, and that’s what our grandkids will know. But here's why she was bad for D'banj.

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D'banj kicked off his 10th anniversary celebrations with a party which starred US model and stripper, Amber Rose. play

D'banj kicked off his 10th anniversary celebrations with a party which starred US model and stripper, Amber Rose.

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American model and stripper Ambver Rose made the trip to Nigeria last week, appearing at the 10th anniversary celebration of D’banj’s music career.

She came in with lots of fanfare – the news was rife with reports of her arrival, people smacked their lips in anticipation of all that she represents, and the marketers of the event went on a tour de force, pushing her arrival in all our faces.

She came, she talked, she attempted a failed attempt at ‘shoki’, and when it was time for Nigerians to be treated to an amazing episode of her famous twerking, she became disenchanted and walked back to her seat…and then she walked out of the event, and out of Nigeria. Back to her place on the internet and Instagram.

So much for all the hype.

Amber Rose has visited Nigeria…that’s what the history books will write, and that’s what our grandkids will know. Amber Rose came to Nigeria, and received a warm welcome.

In the thick of it all, was the man of the  man and icon, D’banj, who  lapped it all with relish, smiling and singing with huge satisfaction. At a point of the night, he even glowed with immense pride and happiness.

But in his happiness, D’banj’s image took a huge bashing. Let’s look at the hard facts of the affair. One of Africa’s iconic entertainers was celebrating his 10 anniversary, and of all the personalities that exist on earth, he chose a stripper. A stripper with a history laden with controversy, was given the right hand side of D’banj, on a day when he ought to shine the brightest.

Amber Rose, in fairness to her, is an international celebrity. Her twerk videos are a horny teenager’s dream, and her photos (most of it) comes across as a blessing to all sexually active people. Being a star comes with certain benefits, such as invitations to exotic African events, and it is fairly normal for her to be invited.

But the symbolism of D’banj’s celebration, in my opinion, calls for someone more symbolic. A star who has risen to the pinnacle of Nigerian music decides to celebrate, and his guest of honour  is a stripper. It leaves a lot of questions hanging.

Who on D’banj’s team made the suggestion of Amber Rose, and saw through with the execution? Who did the basic research into the benefits of bringing her, without weighing the image perception costs/effects?

For any other event, Amber would have been a perfect fit. But for one with immense symbolism, D’banj needed more than a glorified stripper to celebrate his big moment.

Amber Rose has her benefits, which include, the shock factor, intense social media conversations, rampant tweets and Instagram posts and reposts, PR points, bragging rights…the full range of it all.

But what she offered on the surface, and what she represents, is bad for D’banj’s image.

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