The father of two was unveiled yesterday, Thursday, June 9, 2016 as the new brand ambassador of Life Beer made by Nigerian Breweries.
The Leading musician and highlife exponent, expressed his excitement as brand ambassador saying: “For me, joining the Life Continental beer team feels like I have found my way back home. The brand has always been a symbol of the Igbo heritage. If you go anywhere and you hear Life Continental Beer, at once, the Igbo man and his entrepreneurial spirit comes to mind. I’m very proud to be associated with a beer I can finally call my own, a beer that pushes the frontiers of progress.”
The deal which was signed at the Nigerian Breweries Plc corporate head office in Lagos is to run for two years during which Flavour will appear in Life Continental Beer advertising and marketing campaigns. He will also feature in the brand’s online assets and make special appearances at events.
The singer, who is somewhat a cult hero, would no doubt help to increase the popularity of Life Beer among music lovers all over the country.
Just recently, the crooner was unveiled as the brand ambassador for energy drink, Bullet.
Flavour began his music career at the age of 19, playing as a drummer and pianist for a musical band in Enugu.
He has gone on to release four albums, which have all been success stories.