In the press release on TAG Heuer's website DJ Obi was a 'friend of the brand.'
"Obinna Levi Ajuonuma Junior better known as DJ Obi, is reputed for being one of the finest DJs in Nigeria, signed a milestone endorsement deal with renowned Swiss Watch brand TAG Heuer" read the statement.
The endorsement deal was signed at the Valentine's Day party organized by TAG Heuer in Hilton, Abuja.
DJ Obi is the son of the late Levi Ajuonuma. On December 2, 2015, he went down memory lane to remember the post-humous birthday of his father.
In June, the Syndik8 Records DJ penned an emotional tribute to his father.
Levi Ajuonuma was the Group General Manager of the Nigerian National Petroleum Corporation, Public Affairs Division before his death in 2012. Ajuonuma died in a Dana Air place crash that killed all 153 passengers on board.
Nigerian singer, Lola Rae was also announced as a friend of the brand.
Widely known in Africa for her sultry voice and electrifying performance, Lola reveals she is excited to be part of the TAG Heuer family.