Can UNICEF Ambassadors Protect Chidren From Danger?

They may be two in number but sharing six children amongst themselves, sportsman David Beckham and singer Robbie Williams sure have an idea on how to protect kids.

Both UNICEF Ambassadors have joined forces for a new campaign to raise awareness for the need of Child Protection around the world.

Beckham, a father of four and Robbie, a father of two can both be seen holding up their hand as they step infront of the shadows of children who cannot fend for themselves.

In the stills, both David, 39, and Robbie, 40, wear dark denim tops as they rock similar hairstyles while maintaining straight faces.

Speaking about the new campaign, Beckham, who is an Unicef Goodwill Ambassador, said:

"If you saw a child in danger, any child you would instantly step up and protect that child from whatever threat they were facing. Millions of children around the world are facing dangers every day - violence, disease and disasters. We need to grab this opportunity to step up and protect them now."

Meanwhile, Williams says: "I've met children around the world who are facing all kinds of dangers – kids in Haiti who lost everything in the earthquake and little children in Mexico at risk of violence and abuse..."

Opening up on a personal level, he continued: "Since becoming a dad I realise more than ever how much these children need someone to protect them."

To help buttress the campaign, UNIFEC has released a 90-second film that tells how children are facing an epidemic of violence, in which viewers are asked to imagine what it would be like if there were such thing as a 'violence vaccine'..

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