Two of Nigeria’s most successful artistes, Banky W and D’banj have been signed to represent one of the world’s most exclusive lifestyle brands, Ciroc Ultra-Premium Vodka.
Similar to its international alignment, where Ciroc works with influential and successful talent from around the world, the brand will support Banky W and D’banj in their career efforts while simultaeneously raising their profiles both domestically and internationally.
“We are proud to be partnering with Banky W and D’banj as, together; these personalities embody the Ciroc experience and lifestyle. These two artistes are a force to be reckoned with on the international celebration scene, and we are excited for them to join the Ciroc family,” says Joe Nazzal, Head of Reserve, Diageo.
King of African Soul/R&B, Banky W combines global style with African rhythms and influences to create an entirely unique and impressive sound which has catapulted him to continental and international acclaim.
Aside from his musical success, Banky W is the king of Lagos’ vibrant nightlife scene, and is known as a staple on any exclusive guest list. Banky W was also invited to the Ciroc Blue Stone celebration in Ibiza last year, cementing his association with this luxury brand.
Multi-award winning singer-songwriter, D’banj, meanwhile has hit both the local and international charts with his fusion of Afrobeat and electronic pop, which also saw him win the Best-selling African artiste at the World Music Awards last year.
Apart from their desire to take African music to the world, bothBanky W and D’banj are also philanthropists, being founders of the ‘I AM Capable Scholarship fund, and Koko Foundaton for Youth and Peace Development, respectively.
“Ciroc is a world-renowned celebration brand, known as the drink of choice by international celebrities, to mark their greatest achievements. This is the drink for those who have arrived, and so, Ciroc’s presence firmly places Nigeria on the map as a luxury market economy,” adds Joe Nazzal.
Following the announcement, Banky W and D’banj will be stepping into the circle along with other Ciroc Ambassadors from from around the globe – South African personalities Bonang Matheba, David Tlale, Da L.E.S and DJ Dimplez, as well as Angola’s DJ Malvado – in the Ciroc Circle, a collection of magnetic talent that personify the new era of luxury ushered in Ciroc.