This is an exclusive Pulse blog by biochemist, Maryam Atoyebi "...More Drama followed in the summer show of 2013. It was the year of bold colours, Checkered prints and double trouble..."
It's not recent news that louis vuitton is one of the most prestigious and valuable brands in the fashion industry today. From artistic collaborations, gorgeous super models like Naomi Campbell and intricate finishes, the fashion house is a name to always reckon with. With creative hands like Marc Jacobs in the past, and recently Nicholas Ghesquiéré on deck, the glorious runway has been successfully set on "fire" in the twentieth century. Shooting a blast from the not-so-distant past, Summer/Spring 2008: This year had models clad in sheer scrubs strutting the runway as Hot nurses of fashion with caps bearing letters of the brand. The collection was inspired by works of the artist, Richard Prince.
Two years after that feat, the runway was transformed into a vintage elevators as models in sculpted jackets and midi pencil skirts launched the "Hotel Louis Vuitton" themed Spring 2011 fashion show.
The term "slay" was put to more than justice in the summer and Fall seasons of 2012. Marc Jacobs outdid himself in summer with the all-white giant Carousel set runway, rouche 60's inspired frocks and the lovely Kate Moss closing the show. At the fall show, Louis Vuitton Express, a one-carriage steam train transported the audience through the old times of luxurious rail travel at the Louvre. More so, it was a perfect showcase of the two things attached to the brand; Fashion and Luggage.
More Drama followed in the summer show of 2013. It was the year of bold colours, Checkered prints and double trouble. The Models didn't take the stairs to the runway this time but only through an escalator. They walked in pairs, clothed in identical checkered clothes inspired by French conceptual artist, Daniel Buren.
The fall show presented the popular "walk of shame" on the runway. The travel theme was also displayed with the re-enactment of a Parisan hotel passage. Forty eight hotel doors opened ajar to let in loosely dressed models in lace slip dresses and fauxe wigs.
What better way to bid farewell than an emotional swan song performance? It was Marc jacob's final show after sixteen creative years of work. Body paint, strong black themes, minor throwback to previous shows and a pretty fountain brought the audience to their feet as the King of drama took his final bow as the creative director of LVMH.
Maryam Atoyebi is a biochemist with deep love for books, arts, landscape photography and chicken sharwama.