6 ways to manage publicity crisis

Since Tiwa Savage responded to her husband’s accusations of infidelity, being a bad spouse, vain and undomesticated in a 48 minutes long video, everyone and their dog has formed an opinion on how the Mavin Records singer should have handled the situation.

As a celebrity, there will always be good and bad publicity about your brand. Sometimes the negative publicity may not necessarily be your fault, what matters is how you choose to handle the situation and clear up whatever tarnished image the negative attention might have cause.

Pulse Nigeria offers six ways in which any celebrity can manage crisis and bad publicity.

1. Keep silent

When footage emerged of Solange Knowles attacking her brother-in-law Jay Z as his wife Beyonce looked on in an elevator in 2014, neither party came out to tell anyone what exactly happened. Rather rumours that Jay Z cheated or was flirting with another lady leading to Solange’s outburst has been sparked by so called sources. Till date we don’t know what exactly happened.

2. Say something

In a situation where keeping silent doesn’t help your situation, you can speak up to clear whatever misconceptions there are about the situation. For instance, Tiwa Savage, opened up to share her side of the story and clear her name and the names of her colleagues her husband accused her of having sexual relations with.