Wizkid, Mr Eazi, Olamide Individual independent concerts is the new craze of Nigerian music industry

As the year draws to its end, and the diaries are dusted, there are enough concerts for you to celebrate the holiday with.

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Wizkid and Mr Eazi at the Ghana Music Awards play

Wizkid and Mr Eazi at the Ghana Music Awards

(Ameyaw Debrah)
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It’s the end of 2016, with just over a month left before we whip out our diaries and begin our ‘New Year’ resolution ritual. Yep. 2016 is almost at its end, and activities are in place for artistes to cash out via performances.

Where previous years have been dominated by the traditional mega concerts which feature a long list of performers and one major star, this year is different. The focus of this year’s growth of stars have been on their person, and they are wielding it as a tool to generate personal, independent income. Independent, artiste-driven concerts is the new thing.

2016 is the year where artistes have grown bolder, and have chosen to maximize their celebrity and fan base to create personal concerts. Phyno’s successful Phynofest 2016 has left many with the inspiration to do more. The rapper whose concert is in its second year and took place on Sunday, November 27, 2016 at the Nnamdi Azikiwe stadium was by every standard a success. Over 25 thousand people were present, screaming to his every word, and enjoying his performance.

That showed the power and influence that Phyno commands from his home base, and many artistes who hitherto have felt a bit scared are looking at these concerts. They might not fill stadiums, or command the attention that Phyno received. But they will be giving their fans a personal performance of their music, and taking independent data from attendees.

This data can then be used to generate a personal marketing plan, and also give them a rough estimate of how much they have in the bag in terms of fan base, and inspire them to work harder.

OLIC 3 Cover art play

OLIC 3 Cover art

(YBNL)

 

Phyno’s Western counterpart, Olamide is aiming for a third personal concert with his annual “Olamide Live In Concert 3 (OLIC3). The rapper enjoys one of the strongest followings in the country, and a publicized personal concert is just a no-brainer for an artiste of his clout. This year promises to be an extension of that and fans are already looking forward to it.

 

Wizkid is giving fans an overload this year. The singer who has consistently pushed the glass ceiling this year, and chased the promotion of Nigerian music in different markets is returning home with two concerts. Wizkd has announced the venues for his homecoming Lagos concert to be at The Eko Convention Centre and The New Afrika Shrine.

 

He will be closely followed by Reekado Banks, who is appreciating his fans in Lagos with a “Thank You” concert scheduled to hold at the New Afrika Shrine in Lagos. There is also a concert by his Starboy affiliate, Mr Eazi, to mark his incredible rise in the industry and put more money in his pockets. Eazi is a very credible winner of the year 2016 in Nigerian music. Other artistes who all have concerts planned include Solidstar (Festac), Yung6ix (Warri) and many more.

 

There’s a lot to gain from this. The music industry is a breathing, dynamic behemoth, which runs through the entire country, and affects the lives of many individuals in various ways. Bringing in personalized concerts to make the music come alive is a development that benefits all parties involved.

As the year draws to its end, and the diaries are dusted again for another ritual that involves 2017 pledges and plans, it doesn’t have to out with a whimper. There are enough concerts for you to celebrate the holiday with.

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