Pulse Music analyzes Don Jazzy's production for Korede Bello and Di'Ja, and goes through the quality of music and the projected impact of these songs.
It’s the year 2016, and Mavin Records are going steady. Put together by Don Jazzy in 2012, the label has undergone many changes. Some lean towards negativity, but a sizable amount of it all is positive.
All of these have been made possible via the music, which is currently made possible by the hands of Don Jazzy, Altims and Babyfresh. These three producers have been at the center of some of the country’s most prolific songs, with their beat patterns, sequencing and sound engineering work propelling their beneficiaries with greatness.
This year, Mavin Records have been working hard at releasing new music, with songs from Di’ja, Korede Bello, Reekado Banks, and Tiwa Savage. In all of these Don Jazzy has worked chiefly on the singles by Korede Bello and Di’Ja.
Pulse Music analyzes these releases, and goes through the quality of music and the projected impact of these songs.
The Mavin pop singer released her debut single for 2016 titled ‘Take kiss’, a collaboration with Babyfresh which is the first of Don Jazzy’s releases this year. Babyfresh has been itching to sing some more and move to artiste status after his feature on D’Prince’s 2015 single ‘Bestie’. He also takes responsibility for the fortune of this single.
Stellar production and drumming start this off in true Mavin fashion. The record label is well-reputed for their mastery of sound, with production being a given from the trio of producers. Don Jazzy’s adlibs are come in, and he even brings on an intro, which cues in Di’Ja.
The ‘Amen’ singer takes the baton and runs with it. There are casual samples of hit songs including Jodie’s ‘Kuchi Kuchi’ and Shaggy’s ‘It wasn’t me’, and Di’Ja carries the song with energy. But that is about all there is to be positive about on this song.
The concept was clearly thought out, with the idea plain for all to see. This was meant to be a light-hearted, humorous project, with basic lyrics, and easy to grab hook. But the lack of depth was too stack. The writer was too aware of what the song was meant to be that it ended up being a parody of it. With a hurried feel about the lyrics, and unconvincing humor, the song falls flat on its face. The video had Adasa Cookey colorfully attempt to visualize the concept, however that was not enough to save this song.
Babyfresh was also a culprit, with a verse that is both underwhelming and out of place. He battled to stay in sync with the song, and ultimately was the coup de grace for ‘Take kiss’.
Korede Bello has love from everyone in Nigeria. What’s not to admire about a ‘20’ year old singer who gave us ‘Godwin’, rocks a Jheri Curl hairdo, and emits young positive vibes?
Releasing a song with Asa after the success of ‘Godwin’, was largely noticed, although the single failed to be generally accepted. He followed that up with ‘Romantic’, an amazing love song featuring a returning Tiwa Savage.
Today, he has another material, ‘Mungo Park’, with a playful video which injected comic displays at its unique selling point. Korede’s buffoonery began in class, where he introduced the phrase ‘discover Mungo Park’, and he did well to extend it to Don Jazzy, weaving the bachelorhood of the Mavin Boss into the lyrics.
That buffoonery moved to assholery when he took it to a spinster in a gym, but got clipped after his Northern double schools him on wealth and the acquisition of it.
A simple video directed by MEX, the humor direction served as the gimmick to deliver home a funny, and infectious catchphrase.
This continues the brand identity of Korede Bello. The singer is packaged to appeal to the youthful, light, funny, playful part of everyone. From bright colour costumes which subconsciously associates the singer with happiness, to lyrical composition and lyrics, Korede Bello’s brand identity is enhanced by this song.
We have seen it happen before. In ‘Dorobucci’, he was the glittering Prince and mega superstar, ‘Adaobi’ had him taking photos of an impressed girl and dancing delightedly. ‘Godwin’ saw him enact a stupid dance, modelled after a child who is reacting to a cane on the back, and ‘Romantic’ had him gallivant with an extremely pretty woman through the streets of London.
In all of these, Korede has been strategically played as fun, and fun sells. His social media following is loyal, mostly comprising of women who laugh and say “Korede is cute”. This cuteness isn’t the ‘fine-puppy’ cute. It’s the funny, intelligent, feel-good boyfriend cute.
‘Mungo Park’ by the singer makes for fun, listening, fun watching, and that’s why it’s a hit.