For the fans, all of these are good. The wait for the album might be a bummer, but in the end, you get rewarded with both pride and quality.
Davido’s album will not be out this year. Heck, it might not even be out next year.
The singer who many had tipped to drop an album in 2015, delayed it with hints of a pending international deal in place concerning the album. That deal came this year, with Sony Music group being the culprits. They breezed in with a contract, invited the star to New York where he signed up to release two albums to be distributed worldwide by the star. The singer would have to rework on what he already has in store and create something more fitting to the market.
There’s a selfish general air and feeling amongst fans, that where Davido and Sony Music got into bed and exchanged art for money, the fans, who would have clasped their hands in anticipation of another Davido album were the ones who suffered a loss. They were mostly ignored while Davido signed up a sweet deal for his pockets. That feeling is somewhat similar to being played out of an agreement between two business partners. It’s an ugly feeling that lingers for a while in your gut. You got played out son. You lost.
While this feeling may persist, fans can take another approach. They can look on the bright side of the affair and see the silver lining. While Davido might appear to have sealed a deal that prolonged the release of his material, he just might have done it for the fans. We all lament the limitations of Nigerian music, and how penetration of our local sounds to different cultures have been stunted. But a deal like this means our music is heard internationally on a larger scale. Davido’s music has the ability and power to meld with numerous heterogeneous societies, and introduce the Nigerian way.
Then there’s the quality of music. Davido’s deal with Sony required that he hit the studio and remake the album. Sony Music Entertainment, a global franchise will require lofty global standards of music that will ensure that a get a return on investment. This means the HKN singer will have to put his best sonic foot forward and create an album that is nothing short of a classic. The album will be heavily padded in quality to satisfy the music giants and only then will it be released.
Such an album takes time. Such a project will require time to create and immense effort to put together. Ensuring this happens from the Sony end will be Efe Ogbeni who facilitated the deal, and works with Sony/ATV. He will be the executive producer of the album.
For the fans, all of these are good. The wait for the album might be a bummer, but in the end, you get rewarded with both pride and quality. That’s a better win than any gain that would have come without Sony.