With rise in momentum, what D’banj needs now is a good album. The loss of long-time producer DeeVee might be seen as a loss, but some section of the fans believe the producer was also to blame for skewing D’banj’s sound.
D’banj is in need of a good album. The DB Records boss who recently lost three of his label members need to make an impressive album this year.
D’banj has been at the fore of African entertainment for a decade, in the process building what can be called Africa’s uber-celebrity brand. But musically, he has had to endure ups and downs in his fortune.
D’banj’s upward mobility started in his 2004, when hand in hand in Don Jazzy he returned to Nigeria from London to stake his claim in the blossoming Nigeria entertainment industry. The first ‘Tongolo’ was born, and Mo’Hits were in business. After many years of holding Africa in a choke hold, the label imploded, with Don Jazzy packing up shop and disappearing. That’s where D’banj’s music woes began.
Leaving Don Jazzy’, D’banj’s fortune spiked briefly with his last song from Mo’Hits, ‘Olive Twist’, becoming a crossover hit in 2012. Such was the power of that song, that up to this day, the singer is still regarded as the ‘Oliver Twist’ singer. Perhaps that’s a function of his lack of true hit songs.
D’banj has since toiled to replicate the level of his music success away from D’banj. He has also had his issues creating a label and nurturing talent. His record label have had many exits in with J. Sol, DeeVee, Tonto Dikeh, and some back staff jumping ship.
His songs have received plenty of malicious feedback. All of D’banj’s post-Mohits songs have had the ill luck of being judged sentimentally based on the yardstick and standards of Don Jazzy. Every new song receives a stamp of ‘this is not the D’banj we know’. The nadir of this happened last year when the singer released an EP, “An Epic Journey”, to mark his 10 Anniversary in the game. That project failed to fly, even with the added boost of international standard videos.
Off the mic though, D’banj has been extremely successful getting financial success from his brand. He currently has brand endorsement deals with Slot, Ciroc, and Bank Of Industry. Despite all of these, he has struggled in the studio.
But this year, he has struck gold. His 2016 debut single ‘Emergency’, has been generally accepted as a hit, and is current ripping through markets. You can find out the true story of how he got that hit here.
With rise in momentum, what D’banj needs now is a good album. The loss of long-time producer DeeVee might be seen as a loss, but some section of the fans believe the producer was also to blame for skewing D’banj’s sound. His exit this year frees up the star to chase new influences from a diverse producer pool, find and discover a new direction, and make the charge for one last sonic hoorah.
The talent for this is innate in D’banj. The production talent is in abundance. He just needs to connect with the right fit.
The album should be released this year, but before then, promotion for it should be started with more singles to flood the air and prep fans for the release. Imagine a D’banj-DJ Coublon production. That would be epic.
This year is D’banj’s first good start since 2012. He ought to make the most of it.