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YouTube's new Stories-like feature could make it a more social environment (GOOGL, GOOG)
YouTube is developing a new video feature that allows creators to post 30-second videos called Reels
YouTube isdevelopinga new video feature that allows creators to post 30-second videos called Reels. The feature, which is noticeably similar to Snapchat and Instagram Stories, was previously absent from YouTube.
Reels will appear in a brand-new tab on creators’ channels and can be decorated with filters, text, and stickers. Reels won’t expire after 24 hours, and one creator can make multiple topic-specific Reels, unlike Snapchat and Instagram Stories. For example, a creator could make a beach-focused Reel and a separate cooking Reel. Googlereportedlybid $30 billion to acquire Snap last year, an early indication of its interest in the Stories format.
Reels can help make YouTube a stickier and more social environment:
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- It can give users another way to communicate with each other, making YouTube more of a social platform.
- It’s an easy way for creators to keep their subscribers engaged.
- Reels can represent additional ad inventory.
- Reels could become a popular content category that users actively seek out.
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