You'll be able to share gifs of every big Super Bowl moment during the game thanks to the startup Tenor

pulse

February 5, 2018 2:46 AM

Sprint has partnered with the startup Tenor to create a series of gif ads tied to its Super Bowl commercial.
The wireless company is hoping both Eagles and Patriot fans share images from its campaign to communicate with friends while watching the game Sunday night.
Tenor is also planning to create gifs for all of the Super Bowl ads as well as key plays during the game.

Sprint wants to help you share your feelings during this year's Super Bowl.

The wireless company has partnered with the gif ad startup Tenor to roll out a series of gifs tied to its upcoming Super Bowl ad, which features a human-mocking fictional robot name Evelyn who likes to take selfies.

Tenor and Sprint have created unique gif ads tailored toward fans of both of this year's Super Bowl teams. The campaign started on Wednesday, as people started spotting Sprint gifs when searching for terms such as "selfie," "

Go Philadelphia

Go New England

That's phase one.

hese Sprint gifs aren't targeted to show up when people search for "Sprint" or "Super Bowl ads." That's not really how gifs work,

are looking to capture moments from the game or express specific emotions by searching for gifs that communicate phrases such as "t

And since kicking off its advertising business last year, Tenor has already run campaigns for advertisers such as Nissan, Wendy's, AT&T and Dunkin Donuts. Advertisers only pay Tenor when people actually share their gifs.

The Sprint campaign marks perhaps the company's biggest opportunity to tie gif ads to a massive live event.

irst time we’re really tying a brand to it this way, so it's

Sprint Super Bowl Commercial 2018 Do the Math and Switch to Sprint

Besides Sprint, Tenor is planning to create gifs tied to every single ad running during this year's game (it doesn't have paid deals with other Super Bowl advertisers), as well as gifs pulled from game action during the broadcast.

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