It will be Apple's most expensive iPhone ever — as much as $1,000.
The big new feature of the iPhone 8 will be its screen — literally.
Apple's upcoming smartphone is believed to have a radical redesign that includes a new OLED screen that reaches almost the very edges of the phone — leaving only the tiniest of bezels.
It's a striking new look, but it doesn't come cheap. According to a new research note from reliable Apple analyst Ming-Chi Kuo, Apple is paying between $120 and $130 per screen unit. (We heard about the report via Apple news site AppleInsider.)
That's more than twice what it normally pays ($45 to $55). In fact, you could buy an entire budget smartphone for that.
So what's the big deal about these screens? It will be the first time Apple has used OLED displays, and they offer certain advantages over the LCD tech it used in the past. OLED uses less power, offers darker blacks, and responds faster, making the overall picture look better (in theory).
The iPhone 8, due to be unveiled on September 12, is expected to be significantly pricier than previous handsets from Apple — potentially as much as $1,000.
(That's technically £766, but Apple currently charges almost as much in pounds as dollars, so it could cost as much as £1,000 in the UK too.)
Along with the fancy new screen, that grand will buy you a phone with facial recognition tech, a revamped camera that incorporates augmented reality, a glass back, and (for the time in an iPhone), no physical home button, according to leaks and rumours.
That almost edge-to-edge OLED screen comes with a trade-off, however. Apple's Touch ID fingerprint scanner was always previously part of the home button. With that gone, Apple is believed to have struggled to build Touch ID into the screen itself, and may now be removing the option to unlock your phone with your fingerprint altogether.
(The Cupertino, California tech giant is also expected to bring out two two more phones which are cheaper and more incremental updates, retaining the design of the iPhone 7.)
Apple is also totally dependent on Samsung to make the screen, the KGI Securities analyst said.
"Apple is in urgent need of finding a second source of OLED," he wrote — but that won't happen any time soon. According to a new report from Bloomberg, Apple may need to wait until 2019 or beyond for any major alternative partnerships. LG's OLED stock won't be ready until then at the earliest.
The "iPhone 8" may also not be called the "iPhone 8." There are conflicting reports flying round over what Apple plans to name it, with some suggesting it might be the "iPhone Edition," "iPhone Pro," or "iPhone X" instead.
In less than a week's time, we'll finally know the truth.