The long wait is finally over.
The iPhone 8 and 8 Plus are now available to preorder.
The two high-end smartphones, officially unveiled by Apple on Tuesday, became available to purchase on Friday morning.
But customers can't get their hands on them just yet — they aren't scheduled to hit shop shelves until September 22.
Like their predecessors, the iPhone 8 and the iPhone 8 Plus come with 4.7-inch and 5.5-inch displays. They have a slightly revamped design from 2016's iPhone 7, namely a glass back and a new gold option. They also have a revamped camera and faster internal chips.
They're not cheap — starting at $699 or $799 in the US and £699 or £799 in the UK, in line with previous Apple prices.
But they have been overshadowed by another device revealed by Apple on Tuesday: the iPhone X.
The iPhone X marks 10 years since the launch of the iPhone, and it is the most expensive phone Apple has ever sold — starting at $999 in the US and £999 in the UK. It has a more radical new design, with Apple ditching the physical home button and replacing it with a nearly edge-to-edge screen along with facial-unlocking tech and an improved camera.
It won't be available to preorder until October 27, and it has a November 3 release date.