T-Mobile's customers are more loyal than Verizon's, AT&T's, and Sprint's (TMUS, S, T, VZ)

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November 6, 2017 10:22 PM

T-Mobile boasts more loyal customers than any of the other Big Four telecoms, according to BI Intelligence's exclusive Digital Telecom Consumer survey.

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The results are a huge win for T-Mobile — customer loyalty matters to US telecoms now more now than ever, for several reasons:

US smartphone penetration is approaching saturation, causing mobile carriers to fight over each other’s subscribers.
according to

But a more loyal customer base can only go so far in protecting T-Mobile from aggressive competition. Forty-two percent of T-Mobile subscribers said they'd switch to a provider that offered better coverage where they live. This is higher than both AT&T and Verizon.

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