Snapchat should be worried about Instagram's daily active user growth (FB, SNAP)

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June 22, 2017 4:25 PM

Instagram stories now has 250 million daily active users, which is up from 200 million users in April and well above Snap’s last reported 166 million users

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Instagram stories now has 250 million daily active users (DAUs), which is up from 200 million users in April and well above Snap’s last reported 166 million users, TechCrunch reports.

The growth follows recently added features — Instagram added location stories in May and has worked on improving discoverability of other user stories. Here’s why the milestone is important:

Instagram is also adding a new feature that allows live videos to be uploaded to Instagram users’ Stories, which will then be available for 24 hours. The feature also offers a new way for users to interact with Instagram Stories. Users may be inclined to live stream more often now that the content will be available for ephemeral viewing afterwards.

The continued success of Instagram Stories poses a danger to Snap. Slowing user growth remains an issue for Snap. On the other hand, Instagram has been rapidly adding users on its platform, which doesn’t help Snap’s current effort in proving to advertisers it can compete with incumbents Google and Facebook, in terms of user monetization potential.

Jessica Smith, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on app engagement that explores the current state of the app market, the issues around engaging consumers, and the tools at a publisher's disposal. It also identifies best practices for the implementation of some app engagement tools, and presents the pitfalls that:

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