- Snap announced on Tuesday plans to redesign its core product, Snapchat.
- Snap CEO Evan Spiegel said that users have told him the
- The app redesign may pose a risk to Snap's business because the company doesn't yet
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Snapchat is redesigning its app after CEO Evan Spiegel admitted it's too difficult to use (SNAP)
Snapchat is getting a redesign.
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Snapchat's founder admitted that the company's app is too difficult to use on Tuesday and vowed to redesign it, a startling move to abandon one of its core features less than a year after the company went public.
"One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback," Snap founder and CEO Evan Spiegel said on the conference call with analysts on Tuesday, "As a result, we are currently redesigning our application to make it easier to use. "
Spiegel admitted the redesign could initially have a negative impact on Snap's business.
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The redesigned app would aim to make it easier to discover content on the platform and give users a more personalized experience, Snapchat said.
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