The reality series will be hosted by celebrity stylist Sophie Lopez (the stylist for actress Kate Hudson among others), who will critique their final looks, offer tips on what styles to buy as well as how to wear them.
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Snapchat is launching a reality show hosted by a celebrity stylist just in time for Fashion Week (SNAP)
Snapchat's latest show is a fashion-based reality show, which will feature two aspiring stylists competing against one another to style the perfect look.
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“Snapchat understood the power of mobile from a programming perspective and was willing to take chances on a variety of content and formats,”
“It’s an unlearning process from how you approach traditional TV production, you really have to rethink your practices for mobile,” said Bachner. “The mobile viewer is looking for storytelling that is less filtered and less produced, but from a photography or graphic standpoint, we still need to push stylistic boundaries.”
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