Snapchat is forging ahead with geolocation services (SNAP)

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July 5, 2017 3:00 PM

It was revealed last week that Snap acquired augmented reality and location-based messaging intellectual property from Drop in 2015

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It was revealed last week that Snap acquired augmented reality (AR) and location-based messaging intellectual property (IP) from Drop in 2015,to TechCrunch.

Drop had used the IP to power an app that enabled users to post photos or texts to a specific location or landmark and leave it for friends and followers to view when they were nearby. The news follows last month's of Snap Maps, which lets users pull up a map that shows where Stories are being posted locally and around the world. By utilizing Drop's IP, Snapchat could further augment its Maps feature, allowing its users to discover location-based messages with the Snap Map or Snapchat's AR lenses. Here’s how:

It could augment Snap’s geolocation efforts.
Paves the way for geolocation AR services.
Shores up against the threat of Facebook and Instagram.

As the line between the digital and physical worlds becomes increasingly blurry, location-based services could be Snap’s best bet. Nearly all the company’s features have been copied by Facebook and its products. However, given that Snapchat users are already comfortable using location to add Geofilters to their content, Snap could have an advantage when it comes to consumers trusting apps with their location data. This could be a boon for marketers, whoprojected

Laurie Beaver, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on the battle for the smartphone camera that:

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