The hardware giant today unveiled its first-ever Cinema LED Screen. The giant display measures in at a whopping 33.8 feet, and provides 4K resolution as well as "peak brightness levels nearly 10 times greater than that offered by standard projector technologies," according to a Samsung press release.
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Samsung wants to kill the movie theater projector with this giant 33-foot 4K screen
The display claims to reach brightness levels 10 times greater than standard industry projectors.
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Though it does not use a projector, this display is sure to please filmmakers and studios: It is "distortion-free" and offers a "nearly infinite contrast ratio," which will allow for deep blacks and extremely bright colors.
The display, dubbed the "Super S," is in action at the Lotte World Tower location of Lotte Cinemas in Korea. According to Screen Daily, its first films will be "Cars 3" and "Spider-Man: Homecoming."
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