The two companies are fighting a court battle over intellectual property.
Competition between legal foes Apple and Qualcomm is heating up.
Just hours before the Cupertino, California, giant's event, in which the company is expected to debut three new iPhones as well as other hardware, the chip manufacturer published a blog post in which it praises its own accomplishments and those of its Android partner manufacturers.
The idea was to show all the "firsts" Android phones have achieved through Qualcomm's technologies — things such as fast charging, organic light-emitting diode (OLED) displays, Bluetooth 5, and augmented reality.
"Qualcomm Technologies has enabled some notable world firsts on Android, and some remain Android exclusives to this day," reads the firm's post. "The vibrant Android ecosystem is built on Qualcomm inventions and our industry enabling horizontal model."
There wouldn't really be anything weird with all this — the two companies are at odds, after all, and Apple's event is set to overshadow the entire tech world for the coming days. A jab like this is expected.
Except for the fact that, well, Qualcomm's list has more than one mistake.
The LG G Flex is listed as the first OLED-display phone, for instance. That phone came out in 2013, but Samsung's first Galaxy S device actually shipped with an AMOLED panel three years before that. Bluetooth 5 first appeared on the Galaxy S8 and Sony's Xperia XZ Premium, but it's attributed to the HTC U11.
Iris scanning technology links to the Galaxy S8, but it actually debuted on the Galaxy Note 7. The HTC One M7 had the first dual camera system on a smartphone, according to Qualcomm — but that phone definitely had one lens only.
You get the idea.
It smelled rushed and poorly-put-together — a shame, considering that Qualcomm is indeed one of the most important players in the field, and has more than one thing it can rightfully take credit for.
"We're working on inventing the next set of world firsts and collaborating with partners across the industry to get them into your hands, on a band around your wrist, or with lenses for over your eyes," the post concludes.
"Here's to the next generation of mobile device start-ups and innovators, competing to bring you the next wave of class-leading Android devices. As before, they'll continue to pave the way for others to come."