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Here's what we can learn from the recent slew of IoT startup layoffs
Startups face a difficult path to success, but IoT startups wading into the hardware market often confront an especially challenging environment.
Startups face a difficult path to success no matter their field, but IoT startups wading into the hardware market often confront an especially challenging environment.
In a pair of illustrative examples, IoT startups Sphero and Tile recently announced cost-cutting measures, including layoffs and hiring freezes, on the back of a poor holiday season.
- Sphero, a consumer robotics and connected toy company, is laying off about 45 employees, according to
- Item-tracking company Tile will let around
- closed
- CES announcements
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There are a couple of lessons companies can take away from the experiences of Sphero and Tile:
- Selling to the consumer market can be volatile.
- Offering IoT solutions as a service, rather than discrete products, may be more sustainable.
- concerns about privacy and security
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