Facebook saw solid growth across major metrics in Q2 2017, including monthly and daily users, revenue, and time spent on mobile
Facebook saw solid growth across major metrics in Q2 2017, including monthly and daily users, revenue, and time spent on mobile, the company reported during its earnings call on Wednesday.
The world’s largest social network beat expectations with total revenue accelerating 45% year-over-year (YoY) to $9.3 billion for the quarter, and total advertising revenue advancing 47% to $9.2 billion. Notably, mobile advertising revenue accounted for 87% of all ad revenue, up from 84% in Q2 2016. On the user front, Facebook hit a new milestone by reaching 2 billion monthly active users (MAU), while daily active users (DAU) landed at 1.32 billion. Both metrics were up 17% YoY.
Facebook's footprint is massive, still growing, and provides the manpower and revenue necessary to explore new tech products. The company's ability to post double-digit growth past the 1-billion-user mark highlights the sheer momentum Facebook has as an oft-used product in developed markets, and a popular choice in emerging ones.
As the company continues to push forward, there are three key focuses that Facebook CEO Mark Zuckerberg is paying mind to: The immediate need to improve existing services, the need to build out lesser-used products into robust ecosystems, and doubling down on creating and supporting nascent tech to continue to grow over the next decade. Here are a few main segments Facebook is focusing on to continue expanding its platform:
One technology that Facebook is leveraging to advance all three of its key focus areas is artificial intelligence (AI). The company is using AI to replace some of Facebook’s human content moderators, who flag offensive content prior to going public, help Facebook find relevant content to show its users, and optimize ad targeting. Facebook also released AI tools with the launch of Messenger platform 2.1 Thursday, touting the addition of built-in natural language processing (NLP) tools to enable developers to create more functional and conversational bots for the messaging platform. Facebook will likely continue to develop AI capabilities to streamline its processes like content moderating, optimize ad targeting and feature discovery for users, and to make its messaging apps more useful.
First came emojis. Then stickers followed. And now photos and videos have become integral to messaging apps that once could convey nothing more than plain text.
Thanks to the ever-growing popularity of Snapchat, the camera is quickly taking precedence over the keyboard when it comes to users creating and sharing content on their smartphones.
This evolution reflects changes in the way people use their devices and the increasing power of smartphone cameras. The implications for device makers and social platforms, as well as the publishers and marketers that rely on them, are profound.
Laurie Beaver, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on the battle for the smartphone camera that:
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