Facebook's new ad tools will give a greater level of transparency (FB)

pulse

June 16, 2017 5:51 PM

Facebook is releasing tools and features over the next few months that give advertisers more insight and control over where their ads will appear.

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The update comes amid an industry-wide concern for brand safety and transparency over where ads run.

Here is a rundown of the new tools and features, which all provide an additional level of assurance to brands and advertisers that their ads will not be run in unfavorable places:

Facebook’s efforts to ensure brand safety also positions the company to cater to TV brand advertisers. That’s because TV advertisers will have greater certainty on where ads will be run, which is something they are used to. Facebook has made a clear effort to attract TV ad dollars. The company is pushing for TV-like content, and recently made mid-roll video ads available to monetize this content.

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