Facebook rolls out public Stories (FB)

pulse

August 1, 2017 7:23 PM

Beforehand, users could only share Stories with their friends when the feature first launched in March

This story was delivered to BI Intelligence "" subscribers. To learn more and subscribe, please .

Facebook users can now opt into sharing a Story publicly for anyone to view,TechCrunchreports.

Beforehand, users could only share Stories with their friends when the feature first launched in March. The public-sharing feature first rolled out several weeks ago but was only just confirmed by a Facebook spokesperson.

It’s easy to see how public stories might be used by media companies and individuals. For instance, a user could read an article from a certain publisher or journalist, and then go view their Story to see behind the scenes content or additional interviews. Facebook could reach out to publishers and journalists to post more content to Stories to help this initiative. That being said, there is currently no time frame for when Pages will be able to post public Stories.

The changes give creators another way to build and broaden their audience, and could also help Facebook by increasing user engagement in Stories.

It makes Facebook Stories into a channel with great potential reach.
This, in turn, could help attract more users to use Facebook Stories.
It adds a discovery experience to Facebook, alongside News Feed.

Laurie Beaver, research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on the battle for the smartphone camera that:

To get the full report, subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

You can also purchase and download the full report from our research store.

pulse