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Facebook looks to social video to connect users (FB)
Facebook is developing a standalone social video app aimed at younger users
Facebook is developing a standalone social video app aimed at younger users, according to The Verge.
Specific details on Facebook’s developing app, dubbed Bonfire, were unavailable. However, it appears to be similar to video chat app Houseparty, which lets groups of users video chat at once.
Facebook’s Bonfire joins other competitors in the burgeoning social video app landscape. Facebook faces competition from apps other than Houseparty — Tumblr recently launched its social video app called Cabana, which lets users video chat while streaming YouTube videos. Similar social video chat apps Rabbit and Rave allow users to interact and watch video content through their mobile devices. Social video apps tend to be popular among younger users — 60% of Houseparty users were between 16 and 24 in December of last year, and Tumblr’s Cabana was received well during its testing with 13- to 18-year-olds.
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Bonfire may stand a chance if it is able to create an environment where users feel connected. An environment that prioritizes users connecting with others, as opposed to focusing on popularity and receiving likes, is what Houseparty was able to develop, and is a reason that drove teens to the platform, according to Houseparty executive Sima Sistani. Houseparty was the third most popular social networking app in December 2016, which makes it unsurprising Facebook looks to develop a similar app.
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