Evan Spiegel personally paid Drake to perform at Snap's New Year's party — check it out (SNAP)

pulse

January 1, 2018 9:32 PM

Snap's big holiday party is said to have cost $4 million — and despite a "no photos" rule, some photos and video got out.

Snap Inc.'s massive New Year's Eve party in downtown Los Angeles cost $4 million, with CEO Evan Spiegel sponsoring a performance by Drake, TMZ reported.
There was a strict "no photos" rule for employees there, and the Snapchat app even blocked them from sending pictures and videos from the venue, a Daily Beast reporter said.
However, some photos and videos that got out showed a massive and lavish bash.

Snap Inc., the parent company of Snapchat, held its lavish New Year's Eve party at the LA Live complex in downtown Los Angeles on Sunday. The highlight of the night: a surprise performance by Drake.

TMZ reported that the party cost about $4 million and that the company flew in employees in from all over the globe. Snap declined to confirm that number, but a representative said CEO Evan Spiegel sponsored Drake's appearance.

Taylor Lorenz of The Daily Beast reported via Twitter that party attendees were under a strict order of secrecy — the Snapchat app blocked any photos or videos sent from the LA Live complex, and employees were told not to share any photos otherwise. Snap did not immediately respond to a request for confirmation.

Snapchat blocked all snaps ... @ Taylor Lorenz

Regardless, some photos and videos of the night appeared on Instagram, and they show a massive, formal bash. Captions on some of the posts seem to confirm the "no photos" rule at the party.

Happy New Year! #nye2018 #... @ m.i.c.m.i.c

Pretty lit down here by wor... @ chipy_pls

Happy 2018 everyone! Had fu... @ hollyannaeree

Happy New Year!!! Spent our... @ kasiakabob

And Drake apparently gave a performance to remember.

Random free (for me) Drake ... @ 2klouiesaint

Snap was celebrating a year that saw its long-awaited initial public offering. It's now a $17 billion company that posted a $561 million loss for the first nine months of 2017.

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