Evan Spiegel doubles down on new Snapchat redesign, says complaints only 'validate' changes (SNAP)

pulse

February 15, 2018 10:01 PM

Celebrities aren't your friends and you shouldn't feel like they are on Snapchat, Spiegel said.

Snapchat CEO Evan Spiegel doubled-down on the app's major redesign, which sent users into a tizzy when it came out last week.
Speaking to investors at a Goldman Sach's conference, Spiegel said that user complaints only "validate" the changes, which make bigger distinctions between content created by friends and content created by media brands and celebrities.
Spiegel said that the time it takes for users to relearn an app after a redesign is a challenge for the company, but that Snapchat is "still very early in even the core app evolution."

Snapchat users publicly protested last week after the company began to roll out its biggest redesign to date. The app is now divided between content created by friends, and content created by media companies, celebrities, and brands.

Spiegel described this as a split between "communications" with people you know, and "broadcast" with people you don't. He told the audience that he thinks distinguishing between the two different types of content brings "more clarity to the service."

pulse