At its annual conference for developers on Monday, Apple unveiled new augmented reality (AR) software that can display virtual objects onto the real world.
ADVERTISEMENT
Apple just made its first big push into AR, the tech that wants to eventually kill the smartphone (APPL)
Apple has finally entered what many believe to be the next big wave of computing: augmented reality.
ADVERTISEMENT
Recommended articles
The software, dubbed ARKit, will let apps like Pokémon Go place virtual characters onto physical objects through the iPhone's camera. Instead of merely showing a
The goal is to make the iPhone "the largest AR platform in the world," according to Apple software chief Craig Federighi. Apple didn't show off any AR apps of its own on Monday, indicating that it will rely on outside developers initially.
The biggest companies in tech, from Facebook to Microsoft to Google, are all working on AR technology. Startups like Magic Leap are working on ambitious eyewear that can overlay virtual objects, like directions or video games, onto the real world. Facebook CEO Mark Zuckerberg has said that AR will eventually be incorporated into subtle eyeglasses or even contacts.
ADVERTISEMENT
Apple is also rumored to be working on its own AR headset, but the company has yet to announce any hardware details.
according
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
Congo is spending 22% of its scarce revenue on security - Minister
Another African country is set to get a Russian embassy
Medic West Africa 2024: A resounding success in fostering collaboration and innovation for a brighter healthcare future
10 African countries with the most troubling external debt in 2024
10 African countries with the least soft power influence over the world
Kenyan government rejects calls to ban TikTok, recommends tighter control over
Congo accuses Apple of conflict minerals in its supply chain
Top 10 African countries with the highest fuel prices in April 2024
