Apple fired an iPhone X engineer after his daughter's hands-on video went viral

pulse

October 29, 2017 5:47 PM

After a YouTube vlogger posted a video showing off her dad's iPhone X, Apple responded by firing the engineer.

A YouTube vlogger named Brooke Amelia Peterson got her hands on a brand-new iPhone X last week.
She got the phone directly from her father, an Apple engineer.
Apple has since fired the engineer, and the video was taken down.

The engineer who let his daughter show off an iPhone X on YouTube has been fired by Apple.

Last week, a YouTube vlogger named Brooke Amelia Peterson posted a video showing off her dad's new iPhone X. The video, shot from within Apple's cafeteria, showcased several features of the new phone.

The video blew up, landing on YouTube's list of top trending videos. It was subsequently removed.

In a new video posted this weekend, Peterson explains that the video was removed at the request of Apple and that her father — an engineer named Ken Bauer — was fired.

"Apple let him go," Peterson says in the video. "At the end of the day, when you work for Apple, it doesn't matter how good of a person you are. If you break a rule, they just have no tolerance."

MY IPHONE X VIDEO WENT VIRAL

Though Apple's new iPhone X is already available to preorder and will be released Friday — and Apple had held an event where members of the media could use it to shoot video and take photos — the video from Peterson was a rare, candid look into an unreleased Apple device from within Apple's own staff.

Bauer was seen in the video using Apple Pay on the iPhone X. He handed the phone to his daughter, and she walked through various features.

It's entirely possible that the phone in the video was a preproduction unit. Even if it wasn't, Apple assuredly doesn't want its staff casually showing off unreleased products in unauthorized YouTube videos.

Apple didn't immediately respond to a request for comment.

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