An obscure salad chain backed by Shake Shack's founder is about to blow up — here's what it's like

Tender Greens, which serves plates, sandwiches, and salads made with fine-dining ingredients and sold for fast-casual prices, is in the midst of growing from 28 locations in California and Massachusetts to major cities nationwide including New York City, Philadelphia, and Washington, DC, in 2018.

The expansion has been in the works since 2015, received a minority investment

Tender Greens could give rival Sweetgreen a run for its money. Revenue hit over $80 million in 2016, and company executives said annual sales are growing 20% year-over-year.

In 2015, Shake Shake founder Danny Meyer said in a statement that he visited a tiny California salad chain and loved the idea so much "that I wish I'd thought of it myself."

Source:

Meyer's restaurant company, The Union Hospitality Group, made an investment of an undisclosed sum in Tender Greens — its first time taking stake in an outside concept.

I visited a Tender Greens location in downtown San Francisco during the late afternoon. During the typical lunch hour, long lines wind outside the door.

The menu is divided between signature dishes and custom orders, which include a protein served on a sandwich, as a hot plate with sides, or on a salad. They all cost about $12.

Don't let the name fool you. Tender Greens is so much more than a salad joint. Most dishes feature a hearty slab of flank steak, a barbecue chicken breast, or fried chicken pieces.

There's also a rotating menu of seasonal sides, including roasted corn, rainbow carrots, and a salad comprised of quinoa, summer squash, and watermelon.

These peaches were used in the day's special Harvest Salad, a mix of red and black plums, peaches, and candied almonds over a bed of greens.

Tender Greens sources ingredients from local farmers, ranchers, boutique wineries, breweries, and coffee roasters — which means the menu varies greatly by location.

There's another reason for the difference in menus across locations, and it involves this guy. Chef Todd Renner is executive chef of the downtown San Francisco location.

Each Tender Greens location has an executive chef with a background in fine dining, who shapes the restaurant's menu based on their culinary influences and preferences.

Renner cut his teeth in craft pizza restaurants. He studied at the Italian Culinary Institute, which gave him an affinity for simple seasonings and charcuterie.

His background seeps into the menu. At Renner's suggestion, I ordered a hot plate of salmon over sautéed caponata, a popular Sicilian side dish made of vinegar-sweetened eggplant, roasted vegetables, and capers in a sweet and sour sauce.

Renner plated the salt and pepper salmon and caponata on a beautiful piece of natural wood. The presentation went above and beyond most fast-casual dining experiences.

And it tasted nothing like a fast-casual meal would. I was mesmerized. The perfectly cooked salmon, which I mopped in pesto drizzled on the side, fell apart in my mouth.

And the caponata was — I'm still speechless. At first, I mistook the eggplant for morel mushrooms, a five-star dining ingredient, because of their tender, juicy flavor.

I couldn't leave Tender Greens without trying one of its famous signature salads. I ordered the Chipotle Barbecue Chicken salad, which you can find at any Tender Greens location.

One chef cut the meat to order, while another sliced the tortilla strips. Seeing the teamwork required reminded me of being in the kitchen at fine-dining restaurants in New York.

The salad was plated on a textured ceramic dish, of course.

Typically when I think "chipotle salad," I imagine a bed of greens drowning in canned corn, black beans, cheddar cheese, and spiced chicken. Not this salad ...

Romaine hearts, avocado, queso fresco, crispy tortilla strips, green onion, barbecue-seasoned chicken, and a cilantro lime dressing offered a refreshing and delicious take.

I took home some desserts, including this dulce de leche coconut bread pudding that was rich but not overly sweet.

Though I ran out of room, these cupcakes also looked divine.

Tender Greens bills itself as "slow food done fast." My food arrived in under 10 minutes and tasted like it could have come from one of Meyer's James Beard-awarded restaurants.

The salad chains of the East Coast have some stiff competition coming their way.

An obscure salad chain backed by Shake Shack's founder is about to blow up — here's what it's like

Enhance Your Pulse News Experience!

JOIN OUR PULSE COMMUNITY!