Amazon has released a limited edition red version of its Amazon Echo smart speaker as part of an effort to support HIV/AIDs charity (RED).
ADVERTISEMENT
Amazon is selling a red Echo as part of an effort to support an AIDS charity (AMZN)
HIV/AIDS charity (RED) will get $10 every time Amazon sells one of its new red speakers.
The Seattle-headquartered company has pledged to give $10 to (RED) every time someone buys one of its red Echo devices, which retail at $99 in the US. The money will go toward (RED)'s work fighting AIDS through the Global Fund.
(PRODUCT) is a licensed brand owned by (RED) that companies can use to help raise awareness and money about HIV/Aids in eight African countries.
Amazon isn't the first tech giant to launch a (PRODUCT) device. Apple has launched a (PRODUCT) iPhone, Apple Watch, headphones, and cases. The company claims on its website that it has raised over $130 million (£98 million) through the sale of its (RED) products. Gap, Converse, and Starbucks have also launched their own products to support the charity.
ADVERTISEMENT
The (PRODUCT) Amazon Echo is not yet available in the UK.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT