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After decades of innovating, Jeff Bezos admits he needs new ideas (AMZN)

After building a rocket, rehabilitating a dying newspaper, and upending retail, Jeff Bezos wants to hear from the general public.

Amazon CEO Jeff Bezos

Jeff Bezos is soliciting your Next Big Idea.

On Thursday, the Amazon CEO posted a "request for ideas" — a call to action of sorts — on Twitter. He asked the general public (or at least his 222,000 followers) to drop him a line if they know of any short-term problems that need addressing.

"I'm thinking about a philanthropic strategy that is the opposite of how I mostly spend my time — working on the long term," Bezos wrote. "For philanthropy, I find I'm drawn to the opposite end of the spectrum: the right now."

(Bezos also clarifies Twitter may not be the optimal place to make such a request: "If you think this approach is wrong, would love to hear that too.")

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Bezos is no stranger to quirky beginnings.

Amazon, Bezos' first breakout success, started in 1994 after the CEO took a cross-country road trip from New York to Seattle. He wrote his business plan for an online bookstore as he went.

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