Media companies prefer YouTube for video (GOOGL, FB)

pulse

March 19, 2018 6:36 PM

A growing number of media companies and publishers favor YouTube over Facebook as the platform to distribute video content

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A growing number of media companies and publishers favor YouTube over Facebook as the platform to distribute video content, according toDigiday.

YouTube is looking more attractive to publishers for several reasons:

It attracts a younger audience.
survey
It fosters a deeper community.
The Wall Street Journal
It appeals to intentional viewers.
It enables publishers to monetize content.

Nevertheless, Facebook has been making moves to improve the quality of video in Watch, which could improve viewing time on longer content on the platform. The platform is also testing a collective-viewing feature, called Watch Party, that could drive community engagement with video content.

Assesses the evolving social video landscape, with attention to Facebook, YouTube, Snap, and Instagram.
Analyzes the relative strengths of each platform from a product, distribution, audience, and monetization perspective.
Looks at what’s next for the industry, so that media creators and brands can invest for the future.

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