ADVERTISEMENT

Instagram is gaining on Snapchat in one critical area: teenagers (FB, SNAP)

Right now, Snapchat and Instagram are about tied, according to Piper Jaffray's "Teens Survey," which questions thousands of American kids across 40 states.

  • Virtually the same percentage of American teenagers use Snapchat and Instagram.
  • But teenagers deeply prefer Snapchat, with 45% of teens surveyed calling it their favorite social network.
ADVERTISEMENT

Snapchat and Instagram are in a battle for the homescreen of young consumers, with the two platforms looking more similar by the week.

Right now, they're just about tied, according to Piper Jaffray's "Teens Survey,"

Turns out, virtually the same percentage of teens open Snapchat and Instagram once a month. Snapchat has a slight advantage with 83% of teens opening the app monthly, whereas 82% of teens are monthly active Instagram users.

ADVERTISEMENT

However, the teens surveyed deeply prefer Snapchat to Instagram. 45% say that Snapchat is their favorite social platform, blowing away Facebook-owned Instagram, with 26%.

Ultimately, to advertisers, it might not matter. The analysts write that Instagram has largely the same user base as Snapchat, but it has better tools for advertisers.

Facebook is pretty unpopular in American high schools, but there's a silver lining. Piper analysts write that "current 18 year olds who adopted Facebook when they were 13 are not abandoning Facebook."

Only 9% of teens say Twitter is their favorite, but it's resurgent in the most recent survey — 53% percent of teens use it once a month, up from 50% last fall.

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

10 most dangerous African countries in 2024

10 most dangerous African countries in 2024

Russia’s nuclear influence expands further north of Africa

Russia’s nuclear influence expands further north of Africa

Navigating the future: How AI transforms selling on Amazon

Navigating the future: How AI transforms selling on Amazon

Wall decor tips: Transforming your space with style and creativity

Wall decor tips: Transforming your space with style and creativity

Putin's African diplomacy: Security talks with West, Central Africa take centre stage

Putin's African diplomacy: Security talks with West, Central Africa take centre stage

Infinix users get over 35% exclusive discount on Showmax premier league & general entertainment subscription

Infinix users get over 35% exclusive discount on Showmax premier league & general entertainment subscription

10 longest bridges in Africa

10 longest bridges in Africa

India issues free heart surgeries to 150 Ugandan children

India issues free heart surgeries to 150 Ugandan children

ADVERTISEMENT