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How a Twitter hashtag ignited exhibition of Nigerian indigenous creative arts

This campaign all started as an innocent tweet #WeAreNigerianCreatives, and the response led to an exhibition of classical arts and creative works by Nigerians.

Bunmi started a hashtag #WeAreNigerianCreatives, and the response was stunning. He remarked about the outcome of his campaign.

“I’m trying to reply my non-ending messages,” he told Quartz.

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“The #WeAreNigerianCreativeshashtag has given me so much exposure in such a short time with so many people making inquiries. I really think it’s an amazing phenomenon.”

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This is the magic hand of social media

This is actually not the first time social media would make a star out of an unknown Nigerian.

In 2016, Oresegun Olumide became a sensation after his hyper-realist paintings found their ways to the social media. Just last week the legendary Tutu masterpiece by Ben Enwonwu was sold for £1,205,000 at an auction in London.

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It is expected that many upcoming artists will consider effective use of social media to promote their work.

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