Company's dominance ‘has come to an end'

pulse

January 31, 2017 4:02 PM

The company's shares are crashing up to 20% after earnings showed global weakness.

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Under Armours status as the golden child of athletic retail might be ending.

The company's shares are crashing up to 20% after earnings showed global weakness — especially in North America. Profits also eroded, a sign that more shoppers are unwilling to pay full price for Under Armour.

Revenues in North America were $1.3 billion — less than Wall Street's estimate of $1.4 billion.

And the slowdown is expected to continue.

pulse

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