- New data from brand insights firm
- of teenage shoppers complained on
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These risqué images in Victoria's Secret stores show why the brand is struggling in the #MeToo era
New data from brand insights firm YouGov shows that women's perception of Victoria's Secret has declined since 2013. YouGov claims the brand has been negatively caught up in the #MeToo moment.
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Victoria's Secret is ostracizing female customers with its risqué ads.
This month, new data from brand insights firm YouGov showed that women's perception of
In the past, the company has been
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"It's basicallyFacebook page, referring to the ads on display in her local store in South Carolina.
This is especially concerning for the company as its PINK label has become one of its only areas of growth.
Shealy shared photos from her local Victoria's Secret store with Business Insider.
Editor's Note: Some of these photos might not be considered safe for work.
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This image hangs directly behind the checkout area at the store. Shealy described the images as "obscene."
Shealy has reached out to the company to request separate checkout areas for PINK and Victoria's Secret shoppers.
Victoria's Secret has been called out for its over sexualized ads in the past. Another shopper wrote on Facebook: "The sexualization of girls has gotten worse and worse over the years."
In the store we visited in Manhattan, there was a separate checkout for Victoria's Secret and PINK.
And, there were separate fitting rooms.
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This entire space was devoted to PINK apparel.
However, just a few steps away, you'll find the risqué lingerie.
These ads could be considered inappropriate for the younger PINK customer shopping in the store.
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