- US consumers are ditching denim in favor of stretchy pants.
- According to data from the US Census Bureau, reported by
- This is being driven by a trend towards wearing athleisure ware.
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There's a monumental shift in American fashion — and it's killing denim for good
US imports of women’s stretchy pants exceeded those of blue jeans in 2017, according to data from the US Census Bureau.
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American consumers have had enough of constricted pants.
For the first time in history, US imports of stretchy knit pants exceeded those of blue denim jeans in the US in 2017,
Imports of blue jeans into the US hit their peak in 2010 and have been on the decline ever since. During this period, the trend towards wearing athleisure wear in everyday life has been taking off in the US.
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