Zara is facing a massive threat that could jeopardize the business

pulse

May 23, 2017 7:53 PM

Online retailers have reduced inventory turnaround to one week, according to a report by Fung Global Retail and Technology.

nline brands that are able to design a product and have it ready for sale in as little as a week, according to a new research report by

According to the report, it takes ASOS between two and eight weeks to get a product from concept to sale. It takes Boohoo two weeks and Misguided as little as one, beating Zara's formerly speedy five-week turnaround and far outpacing H&M, which can take up to six months.

Lastly, these online retailers use Zara's tactic of keeping production close to the headquarters and in key customer markets. According to the report, Inditex, the parent company of Zara, sources 60% of its products in Europe. Boohoo similarly sources over 50% of its products from the UK.

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