Strategy The exclusive no-men-allowed club that raised $32 million from investors like WeWork just announced a brand new location — take a look inside

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The Wing is a club and co-working space for women with 1,500 members and a huge waitlist.

The Wing's new SoHo location. play

The Wing's new SoHo location.

(Sarah Jacobs/Business Insider)
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  • The Wing is a women-only coworking space and club with two locations in Manhattan, and a brand new space in Brooklyn's Dumbo neighborhood, which is set to open this February.
  • In November The Wing raised $32 million in a Series B funding round led by WeWork.
  • Its SoHo location, which opened in November, provides its members with desks, a beauty room, space to nap, meeting rooms, a library, and a café.
  • 8,000 women are on the waiting list for membership to The Wing.


When The Wing, a coworking space and social club for women, launched in October 2016, founders Audrey Gelman and Lauren Kassan didn't realize how large the demand for membership would be or exactly the type of comfort it would provide its members. In the months before the 2016 presidential election, Gelman, who has experience working in politics, said she believed Hillary Clinton would win.

"This was going to be the golden age of women in power, so women could have rooms like this," she told Business Insider. "It was sort of a triumphant concept. Obviously that's not what happened."

Overnight, after Donald Trump's victory, The Wing was inundated with calls from members and people on the waitlist, who, according to Kassan, were saying, "I didn't realize how much I wanted or needed a space like this."

Now, the club has 1,500 members and an 8,000-person waiting list for its two locations and soon-to-be open Brooklyn space. It also plans to launch another space in Washington, DC.

It recently raised $32 million in a Series B funding round led by WeWork, bringing its total investment to $42 million, according to Forbes. NEA also contributed to the funding round.

The Wing's prices, which vary between $2,350 to $2,700 a year, offer members access to a variety of perks. With a focus on growing a community for its members, the club provides more than a place to set up your laptop. Speaking events, community volunteer opportunities, movie screenings, and happy hours provide a home base for its members to build relationships.

The Wing is serious about its no-men-allowed rule. On the day we got a tour of the SoHo space — its opening day — we were told not to bring along any male coworkers. We found it already buzzing with members.

Gelman realized she needed a space like The Wing while working a job that always had her on the go. Instead of changing outfits for events and meetings in "random bathrooms around the city," she envisioned a space designed with her needs in mind.

Gelman realized she needed a space like The Wing while working a job that always had her on the go. Instead of changing outfits for events and meetings in "random bathrooms around the city," she envisioned a space designed with her needs in mind. play

Gelman realized she needed a space like The Wing while working a job that always had her on the go. Instead of changing outfits for events and meetings in "random bathrooms around the city," she envisioned a space designed with her needs in mind.

(Sarah Jacobs/Business Insider)


The spacious bathrooms, showers, lockers, and beauty room provide women with a safe space to prep and primp for their day.

The spacious bathrooms, showers, lockers, and beauty room provide women with a safe space to prep and primp for their day. play

The spacious bathrooms, showers, lockers, and beauty room provide women with a safe space to prep and primp for their day.

(Sarah Jacobs/Business Insider)


Kassan, the COO, saw an opportunity to create a community: "For me it's really about the community that can come out of this space. The original idea of having a space of convenience — but also creating a space that you can meet new women in."

Kassan, the COO, saw an opportunity to create a community: "For me it's really about the community that can come out of this space. The original idea of having a space of convenience — but also creating a space that you can meet new women in." play

Kassan, the COO, saw an opportunity to create a community: "For me it's really about the community that can come out of this space. The original idea of having a space of convenience — but also creating a space that you can meet new women in."

(Sarah Jacobs/Business Insider)


Gelman, who was a junior aide during Hillary Clinton's 2008 presidential run and, later, a spokeswoman for New York City Comptroller Scott M. Stringer, sees The Wing as a natural progression from her political career.

Gelman, who was a junior aide during Hillary Clinton's 2008 presidential run and, later, a spokeswoman for New York City Comptroller Scott M. Stringer, sees The Wing as a natural progression from her political career. play

Gelman, who was a junior aide during Hillary Clinton's 2008 presidential run and, later, a spokeswoman for New York City Comptroller Scott M. Stringer, sees The Wing as a natural progression from her political career.

(Sarah Jacobs/Business Insider)

Source: The New York Times



"It was sort of adjacent to politics in the sense that it had a mission, and I don't think we realized how crucial that mission was going to become," Gelman said. "I love getting to do this right now because it's advancing the values and issues that I care about, but doing it outside of politics."

"It was sort of adjacent to politics in the sense that it had a mission, and I don't think we realized how crucial that mission was going to become," Gelman said. "I love getting to do this right now because it's advancing the values and issues that I care about, but doing it outside of politics." play

"It was sort of adjacent to politics in the sense that it had a mission, and I don't think we realized how crucial that mission was going to become," Gelman said. "I love getting to do this right now because it's advancing the values and issues that I care about, but doing it outside of politics."

(Sarah Jacobs/Business Insider)


The 10,000-square-foot space has two meeting rooms that can be rented out by members.

The 10,000-square-foot space has two meeting rooms that can be rented out by members. play

The 10,000-square-foot space has two meeting rooms that can be rented out by members.

(Sarah Jacobs/Business Insider)


There's also a nap room for those who need a moment of quiet.

There's also a nap room for those who need a moment of quiet. play

There's also a nap room for those who need a moment of quiet.

(Sarah Jacobs/Business Insider)


The pump room for nursing mothers also provides a quiet, private space.

The pump room for nursing mothers also provides a quiet, private space. play

The pump room for nursing mothers also provides a quiet, private space.

(Sarah Jacobs/Business Insider)


A café and bar has breakfast items, sandwiches, and coffee.

A café and bar has breakfast items, sandwiches, and coffee. play

A café and bar has breakfast items, sandwiches, and coffee.

(Sarah Jacobs/Business Insider)


Large skylights and high ceilings create a bright and airy atmosphere.

Large skylights and high ceilings create a bright and airy atmosphere. play

Large skylights and high ceilings create a bright and airy atmosphere.

(Sarah Jacobs/Business Insider)


These eight private telephone booths were added to the second location following member demand.

These eight private telephone booths were added to the second location following member demand. play

These eight private telephone booths were added to the second location following member demand.

(Sarah Jacobs/Business Insider)


Past the bustling café area is the quiet library space filled with books. Curated by The Strand — another women-owned business — the collection is made up entirely of books by female authors.

Past the bustling café area is the quiet library space filled with books. Curated by The Strand — another women-owned business — the collection is made up entirely of books by female authors. play

Past the bustling café area is the quiet library space filled with books. Curated by The Strand — another women-owned business — the collection is made up entirely of books by female authors.

(Sarah Jacobs/Business Insider)


As far as the membership base, Gelman and Kassan aim to keep it diverse. "We look at membership in terms of diversity: career, racial, and ethnic diversity, age diversity, and usage diversity to make sure not everyone is coming at the exact same time," Kassan said.

As far as the membership base, Gelman and Kassan aim to keep it diverse. "We look at membership in terms of diversity: career, racial, and ethnic diversity, age diversity, and usage diversity to make sure not everyone is coming at the exact same time," Kassan said. play

As far as the membership base, Gelman and Kassan aim to keep it diverse. "We look at membership in terms of diversity: career, racial, and ethnic diversity, age diversity, and usage diversity to make sure not everyone is coming at the exact same time," Kassan said.

(Sarah Jacobs/Business Insider)


Members are "women who are teachers, physicians, women in tech, fashion and marketing. Also, we have a microbiologist, a woman who is an aerospace engineer, and someone getting her Ph.D. in scent technology," Gelman said.

Members are "women who are teachers, physicians, women in tech, fashion and marketing. Also, we have a microbiologist, a woman who is an aerospace engineer, and someone getting her Ph.D. in scent technology," Gelman said. play

Members are "women who are teachers, physicians, women in tech, fashion and marketing. Also, we have a microbiologist, a woman who is an aerospace engineer, and someone getting her Ph.D. in scent technology," Gelman said.

(Sarah Jacobs/Business Insider)


Prices for The Wing start at an annual $2,350 for access to a single location, or $215 a month. To access all locations, the price is $2,700 annually or $250 monthly.

Prices for The Wing start at an annual $2,350 for access to a single location, or $215 a month. To access all locations, the price is $2,700 annually or $250 monthly. play

Prices for The Wing start at an annual $2,350 for access to a single location, or $215 a month. To access all locations, the price is $2,700 annually or $250 monthly.

(Sarah Jacobs/Business Insider)


According to Gelman, new membership tiers and scholarships are in the works and will be announced early next year.

According to Gelman, new membership tiers and scholarships are in the works and will be announced early next year. play

According to Gelman, new membership tiers and scholarships are in the works and will be announced early next year.

(Sarah Jacobs/Business Insider)


"There's been demand that we didn't anticipate, which is humbling," Gelman said.

"There's been demand that we didn't anticipate, which is humbling," Gelman said. play

"There's been demand that we didn't anticipate, which is humbling," Gelman said.

(Sarah Jacobs/Business Insider)


"It's been a challenging year for women, but seeing all the energy in the space between women gives us a lot of hope," Gelman said.

COO Lauren Kassan and CEO Audrey Gelman. play

COO Lauren Kassan and CEO Audrey Gelman.

(Sarah Jacobs/Business Insider)