Strategy The 9 brands millennials think do the most good for the world

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The 2017 World Value Report reveals which companies millennials believe have missions besides making money.

Always' "Like a Girl" campaign aimed to dispel gender stereotypes. play

Always' "Like a Girl" campaign aimed to dispel gender stereotypes.

(YouTube)
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Many companies say they want to do more for the world beyond making money — including work on systemic social, environmental, and economic problems.

The World Value Index, a report from brand consultancy Enso, reveals which companies millennials believe are actually making an impact.

Enso asked 3,000 consumers about the top 150 brands in the US, including Google, Girl Scouts, and the World Wildlife Fund. A portion of these participants were millennials (which Enso defines as those between 18 and 35 years old).

On a scale of 1 to 100, they rated the companies based on the following questions: "How aware are you of the brand's purpose or mission beyond making money?" "Is the brand's purpose or mission something that you would openly support and care about?" "And does the brand's purpose or mission motivate you to buy products or services from them?"

Companies with millennials scores that deviate furthest from scores by the general public are below:

9. Fitbit

9. Fitbit play

9. Fitbit

(Fitbit)


8. Uber

8. Uber play

8. Uber

(David Ramos/Stringer/Getty Images)

Enso conducted its surveys in February 2017, which means that Uber's high ranking could have changed since then, considering the company's recent scandals.



7. Starbucks

7. Starbucks play

7. Starbucks

(Facebook/Publix)


6. Twitter

6. Twitter play

6. Twitter

(Thomson Reuters)


5. Etsy

5. Etsy play

5. Etsy

(Etsy)


4. Always

4. Always play

4. Always

(Always)


3. Kickstarter

Inside the Kickstarter office in New York City. play

Inside the Kickstarter office in New York City.

(Hollis Johnson)


2. Snap

2. Snap play

2. Snap

(Snap)


1. Spotify

1. Spotify play

1. Spotify

(Thomson Reuters)