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Taco Bell's newest weapon against McDonald's in the fast-food price wars is already producing results (YUM)

Taco Bell's fries are already bringing more customers into the chain.

  • Traffic spiked 38% the day after the nacho fries launched, according to new data.
  • Fast-food chains including Taco Bell and
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Taco Bell's fries are already bringing more customers to the chain.

In late January, Taco Bell added $1 nacho fries to the menu for a limited time. Instead of taking the classic fast-food route, Taco Bell tops its fries with a spicy seasoning and serves them with a side of nacho cheese.

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