Panera Bread just fixed a huge problem that's haunting Starbucks (PNRA, SBUX)

pulse

June 2, 2017 4:27 PM

As Starbucks searches for mobile ordering solutions, Panera has proven that there is a path for digital success.

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As Starbucks searches for mobile ordering solutions, one chain has proven that there is a path for digital success.

Panera Bread has managed to cut its wait time to order food from eight minutes to one minute, thanks to the company's efforts to boost mobile ordering, the Wall Street Journal reported. Today, online orders make up more than 25% of sales at the fast-casual chain's company-owned stores.

However, fixing the chain's mobile ordering system wasn't an easy process.

That's reassuring news for a chains like Starbucks, which is currently facing problems after betting big on mobile ordering. The coffee giant is testing solutions such as pick-up shelves and texting customers when their order is ready, after partially blaming a drop in traffic early in 2017 on bottlenecks caused by mobile orders.

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