Chipotle ended a loyalty program that offered the best rewards in the market — and now it's coming back

pulse

February 7, 2018 2:47 PM

The company's first rewards program, called Chiptopia, trumped the rewards offered by Starbucks, Dunkin' Donuts, and other leading loyalty programs.

Chipotle is launching a rewards program this year.
The company's only other rewards program, called Chiptopia, lasted three months in 2016.
I
t offered the best rewards in the market, trumping those offered by Starbucks, Dunkin' Donuts, and other leading loyalty programs.

Chipotle is launching a loyalty program in the second half of the year, the company said Tuesday.

The restaurant chain said it's in the process of designing the program. But if its last loyalty program is any indication of what's to come, it looks like customers will be getting a lot of free food.

Chipotle introduced its first ever — and only — loyalty program in July of 2016. The program, called Chiptopia, offered some of the best rewards in the industry, trumping

Chiptopia was a temporary three-month program that rewarded customers for their visit frequency as opposed to dollars spent. They earned free meals after their fourth, eighth, and 11th visits each month.

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